Privacy Policy

1. Who we are

Ian McPherson t/a Dead London Walks

Email: info@deadlondon.co.uk

+ 44 7590 549 607

 

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2. Our approach to privacy

• We collect only the data we need

• We do not sell, rent, or trade personal data

• We aim to minimise data collection wherever possible

 

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3. Relevant legislation

This website is designed to comply with:

• UK General Data Protection Regulation (UK GDPR)

• Data Protection Act 2018

 

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4. What data we collect and why

4.1 Website usage data (Analytics)

This website may use Google Analytics to understand how visitors use the site.This may include:

• Pages visited

• Time spent on pages

• Device type and browser

• Approximate location

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This data does not personally identify you. Google Analytics is only activated after you give consent via the cookie banner.

 

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4.2 Bookings (Wix.com Ltd.)

All bookings are processed through Wix.com Ltd., a third-party provider. They may collect:

• Name

• Contact details

• Booking information

• Payment details

 

We do not store or process payment information on this website.

 

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4.3 Email contact

If you contact us by email, we use your information only to respond to your enquiry.

 

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4.4 Third-party content

This website may include embedded content from:

• YouTube

• TripAdvisor

These platforms may collect data according to their own policies.

 

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4.5 Photography and video

Photos or video may be taken during tours for marketing purposes. Where individuals are identifiable, we will seek consent before use.

 

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5. Cookies

Cookies are small files stored on your device to help websites function and improve user experience.

 

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5.1 How we use cookies

This website may use cookies to:

• Enable basic site functionality

• Support analytics (Google Analytics, where consent is given)

• Facilitate booking through third-party providers

 

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5.2 Managing cookies

You can control or delete cookies through your browser settings. Please note:

• Disabling cookies may affect how the website functions

• Some features (such as booking systems) may not work correctly

 

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6. How we use your data

We use data to:

• Operate and improve the website

• Understand user behaviour (with consent)

• Process bookings via Wix.com Ltd.

• Respond to enquiries

 

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7. Data storage and security

• This website is hosted by a third-party provider.  

• Data is transmitted securely via HTTPS

• Booking data is handled by Wix.com Ltd.

 

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8. Data retention

We retain data only as long as necessary:

Booking data in line with operational and legal requirements

Email correspondence only as long as needed

 

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9. Your rights

You have the right to:

• Access your data

• Correct inaccurate data

• Request deletion

• Object to processing in certain circumstances

 

Contact:info@deadlondon.co.uk

 

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10. Third-party processors

We use:

• Google Analytics

• Wix.com Ltd.

• YouTube

• TripAdvisor

 

Each operates under its own privacy policy.

 

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11. Data breaches

We will report any data breach where legally required.

 

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12. Changes to this policy

This policy may be updated periodically.

 

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13. Contact

For any questions:info@deadlondon.co.uk or call +44 7590 549 607